Marketing is an investment, not an expenseDid you go into real estate because you loved marketing?Chances are, you didn’t. And that explains why marketing is one of the top challenges for real estate agents today and the subject of so many of these articles.Most agents don’t come from a marketing background, and so they are learning skills, from the very basic to the very advanced, in addition to running their real estate business.In the wo
The national apartment vacancy rate ticked up slightly in the fourth quarter as multifamily construction begins to outpace current demand. The vacancy rate increased to 4.5 percent compared to 4.4 percent in the third quarter, according to a report from real estate research firm Reis.Vacancy rates posted increases in 50 of 79 metros in the fourth quarter. New York and Washington, D.C., reached record rates of 5.1 percent and 6.6 percent respectiv
Real estate professionals have some good news to share with their clients. On Jan. 1, buyers will be able to get much larger mortgages, whether they’re applying for conventional or FHA-backed loans.Each year, Fannie Mae and Freddie Mac adjust their limits for conventional, conforming loans based on changes in median home prices. For 2018, the companies are increasing loan limits nearly 7 percent, to a maximum loan amount of $453,100. That’s u
A shortage of building materials is becoming a pressing problem for many of the nation’s homebuilders. Twenty-one percent of single-family builders reported a shortage of framing lumber, according to the 2017 National Association of Home Builders/Wells Fargo Housing Market Index. Builders also reported a shortage in ready-mix concrete and trusses.The NAHB notes that the last time there was a shortage of framing lumber was in October 2004, when
Buyers looking for a home that’s perfect for entertaining will want certain property details. HomeDesignFind.com recently profiled some characteristics of the perfect home for entertaining, including:An entry hall or foyer. Make sure it’s sizable enough to allow guests to enter comfortably and to remove their coats and shoes. In addition, a covered front porch that protects visitors from the rain may be a perk.A coat closet in the entryway.
With tax reform signed into law, homeowners in areas with high property taxes are scrambling to prepay their 2018 tax bill in order to take advantage of deductions that will be severely curtailed once the legislation takes effect Jan. 1. The new tax law, which Congress passed and President Donald Trump signed last week, caps the amount of state, local, and property taxes that homeowners can deduct at $10,000.Some counties already allow for prepa
Black is making a comeback in home design, with black fixtures, appliances, and furniture emerging as hot trends for the new year. Ryan Brown of Brown Design Group in Southern California predicts that black fixtures will replace brass as the most trendy home hardware in 2018. “They look great in modern applications, as well as transitional homes,” he told realtor.com®. “And the best part is no water spots to clean off.”Matted black furni
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If you want to ensure that your real estate expertise and successes are well-publicized, build a marketing strategy the same way you would build a house: Lay the foundation one brick at a time, says Remy Bernstein, COO of Longneck & Thunderfoot, a brand publishing company.Outlining content, PR, and social media strategies should serve as a blueprint for your larger business goals, he says. When you’re building the blueprint, Bernstein says
Cold weather can put your home’s pipes at risk of exploding. Worst case scenario: Pipes can fill up with so much ice that eventually they burst and then flood a home.But there’s plenty you can do to keep your pipes safe in the winter, as a homeowner or landlord. Precautions should be ideally taken in the fall, but if you forgot, better to take steps now than none at all.HouseLogic offers the following tips for protecting your pipes from burst
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